Cori Ann Russell Shares a Proven Trick to Instantly Boost Your Revenue

Running a successful business isn’t just about working harder but working smarter. Dr. Cori Ann Russell, a seasoned entrepreneur and health advocate with over 20 years of experience in sports medicine and teaching, shares a simple yet powerful strategy that can help business owners double their profits without adding more stress to their daily routine.

The Power of a Focused Business Strategy

One of the entrepreneurs' biggest mistakes is trying to do too much at once. According to Cori Ann Russell, businesses often spread themselves too thin, chasing every opportunity instead of focusing on what brings the most value. Her simple hack? Identify your most profitable activities and double down on them.

"Many business owners believe they need to expand their offerings to grow revenue," Dr. Russell explains. "But in reality, refining what you already do best and optimizing it can be far more effective."

Step 1: Identify Your Most Profitable Revenue Stream

The first step in doubling your profits is understanding where your money is coming from. Not all products, services, or clients are created equal. Some generate significantly more revenue and profit than others.

Analyze your past sales data – Look at your numbers and identify which products or services have the highest profit margins.
Evaluate customer demand – Which services or products do your customers keep coming back for?
Assess operational efficiency – Which parts of your business run the smoothest and require the least effort to maintain?

Once you identify what’s already working, you can shift your focus toward maximizing those areas rather than spending resources on less profitable ventures.

Step 2: Optimize and Scale What Works

After identifying your most profitable service or product, the next step is to scale it. But scaling doesn’t necessarily mean hiring more employees or spending more money. It means finding ways to improve efficiency and increase the output of your most profitable activity.

Automate repetitive tasks – Whether it's marketing, customer follow-ups, or order fulfillment, automation tools can help you handle more business without extra stress.
Enhance your customer experience – Happy customers return and bring referrals. Small changes like better communication or improved packaging can have a big impact.
Streamline your sales process – Ensure customers can purchase from you easily, whether through a simplified checkout process, better sales scripts, or more effective online marketing.

Step 3: Increase Your Prices Strategically

Raising prices is one of the fastest ways to increase profits, but many business owners hesitate to do so out of fear of losing customers. Dr. Cori Ann Russell suggests businesses focus on the perceived value of their products or services.

“If you provide exceptional value, customers won’t mind paying more,” she says. “People aren’t just paying for a product; they’re paying for a solution to their problem.”

To successfully increase prices:

Improve your branding and messaging – Ensure your customers understand the true value of what they’re getting.
Offer premium options – Create a higher-tier version of your product or service for customers willing to pay more.
Bundle services for added value – Instead of increasing prices outright, offer package deals that make higher spending more attractive.

Step 4: Build Stronger Customer Relationships

Loyal customers spend more over time and refer new business. Instead of always chasing new leads, focus on strengthening relationships with your existing customers.

Follow up consistently – A simple email or call to check in can lead to repeat business.
Offer loyalty incentives – Discounts, exclusive deals, or priority service can encourage repeat purchases.
Ask for referrals – Happy customers are your best salespeople. Encourage them to spread the word.

Step 5: Eliminate Wasteful Spending

Doubling profits isn’t just about making more money—it’s also about keeping more of what you earn. Many businesses waste money on things that don’t bring a return on investment.

Review your expenses regularly – Are there subscriptions, tools, or services you’re paying for but not fully using?
Negotiate better rates – Whether it’s with suppliers, vendors, or service providers, there’s often room to cut costs without sacrificing quality.
Outsource strategically – Some tasks might be better handled by freelancers or agencies rather than full-time employees, saving money on salaries and benefits.

The Bottom Line

Dr. Cori Ann Russell’s approach is refreshingly simple: Do more of what works, and cut what doesn’t. Instead of feeling overwhelmed trying to grow your business in every direction, take a step back and identify your strongest revenue streams. By focusing on the right areas, optimizing efficiency, and building strong customer relationships, you can double your profits without doubling your workload.

"Success isn’t about complexity; it’s about clarity," Dr. Russell reminds us. "When you know where to focus, everything becomes easier."

So, if you’re looking to take your business to the next level, start today by identifying what’s working best—and do more of it!