Cori Ann Russell Explains a Simple Hack to Double Your Profits

Growing your business doesn’t always mean big changes or spending a lot of money. Sometimes, a small and simple idea can make a huge difference. Dr. Cori Ann Russell, an experienced entrepreneur and health advocate with over 20 years in sports medicine and teaching, shares an easy trick that has helped many businesses double their profits.

Focus on Your Best Customers

Cori Ann Russell says that focusing on your best customers is a simple but powerful way to grow. Instead of trying to reach everyone, pay more attention to the people who already love what you sell. These loyal customers are more likely to buy again and tell their friends about your business.

When you strengthen these relationships, you can boost your sales without spending a lot on advertising. Cori says, “Your best customers are your biggest asset. When you focus on them, you not only sell more but also build trust.”

Keeping Customers Is Better Than Finding New Ones

Cori points out that keeping your current customers is cheaper and more effective than finding new ones. Loyal customers tend to spend more over time and are easier to sell to.

Simple things like loyalty programs, special deals, or even a thank-you email can make a big difference. Cori says, “A small gesture makes your customers feel appreciated. When they feel valued, they’ll keep coming back.”

The Easy Trick: Upselling and Cross-Selling

Cori’s simple hack is all about upselling and cross-selling. This means offering customers extra products or upgrades that go well with what they’re already buying. For example, if someone buys running shoes, you could suggest adding premium insoles or special socks.

“Upselling and cross-selling aren’t about being pushy,” Cori explains. “It’s about helping customers get the best experience.”

How to Use This Trick

Know Your Products and Customers: Understand which products work well together and who might want them.
Train Your Team: Teach your staff how to suggest extra products in a friendly way.
Use Technology: Online stores can show related products at checkout to make it easy.
Create Bundles and Discounts: Offer product bundles or small discounts for buying extra items.

Why This Works

Cori explains that when customers are already buying something, they’re more open to suggestions. A well-timed offer feels natural and can improve their shopping experience.

“People love convenience and value,” Cori says. “If you make it easy for them to get everything they need, they’ll be happy to buy more.”

Success Stories

Many businesses have doubled their profits with Cori’s advice. She shares how a small health store started offering bundles, like protein powder with a shaker bottle and a meal guide. Sales quickly went up, and customers were happier.

Another example is a fitness studio that added personal training plans to class memberships. Clients loved the extra value and paid more for the complete package.

Track Your Progress

Cori recommends tracking how well your upselling and cross-selling work. Look at sales data and ask customers what they think. This helps you see what’s working and what needs improvement.

“Always keep learning,” Cori advises. “Every business is different, so tweak your approach to find what works best.”

Conclusion: Small Changes, Big Results

Doubling your profits doesn’t have to be hard. By focusing on loyal customers and offering them extra value through upselling and cross-selling, you can see real growth. Dr. Cori Ann Russell’s simple trick shows that small changes can lead to big results.

So, take a closer look at your customers, think about how you can make their experience better, and watch your profits grow. A little extra effort can make a huge difference.